Online Monitor - Internet Market in Austria
Online Monitor - Internetmarkt in Österreich
Topic |
Uses of Technology
|
Relevance for this Topic |
|
Country | Austria |
URL |
Aggregate data tables available here: www.gfk.at/.../q4_.pdf
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More Topics |
Governance
Contact information
Jürgen Bernkopf
GfK Austria (Growth for Knowledge, formerly Fessel Institute for Market Research)
Ungargasse 37
1030 Vienna
Austria
Phone: +43171710244
Email: juergen.bernkopf(at)gfk.com
Url:
Aggregate data tables available here: www.gfk.at/.../q4_.pdf
Timeliness, transparency
Data collected on a quarterly basis (4x per year); Most recent data available online is for the 4th quarter 2011.Coverage
Data collection ongoing since 1996.
Approximately 4,000 persons are interviewed per quarter (approximately 16,000 persons per year).
1996
Age (10-year brackets), gender, state of residence, size of community of residence, educational attainment, income level
Austrian resident population (using Random Last Digit telephone sampling)
By state (Bundesland); all states in Austria are represented
Ages 14 and over
Target group representative
Data collected on frequency of internet use and patterns of internet use among certain age groups, and internet use by location of use (school, work, home), by educational attainment, residence, and income level
Corresponds to Uses of Technology Topic
• "GfK Online Monitor 2011 - Internet Market in Austria" (GfK Online Monitor 2011 - Internetmarkt in Österreich)
Applicability
Strengths:
Data has been collected for more than 20 years allowing for analysis of developing trends and patterns of internet usage among older age groups. The survey also provides the possibility to link the data with data collected in other countries.
Weaknesses:
Disaggregated data is not publicly available.
- The information about this dataset was compiled by the author:
- Maria M. Hofmarcher
- (see Partners)