Joint Programming Initiative

More Years, Better Lives

The Potential and Challenges of Demographic Change

Online Monitor - Internet Market in Austria
Online Monitor - Internetmarkt in Österreich

Uses of Technology
Relevance for this Topic
Country Austria
Aggregate data tables available here:
More Topics


Contact information

Jürgen Bernkopf
GfK Austria (Growth for Knowledge, formerly Fessel Institute for Market Research)
Ungargasse 37
1030 Vienna
Phone: +43171710244
Email: juergen.bernkopf(at)
Url: Aggregate data tables available here:

Timeliness, transparency

Data collected on a quarterly basis (4x per year); Most recent data available online is for the 4th quarter 2011.

Type of data


Type of Study

Cross-section, regular

Data gathering method

Telephone interview (CATI)

Computer assisted telephone interview (CATI); Random Last Digit sampling

Access to data

Microdata available only to private clients for a fee

Conditions of access

Aggregate data publicly available online

PDF tables and charts

Aggregate tables and summaries are available in English and German.


Data collection ongoing since 1996. Approximately 4,000 persons are interviewed per quarter (approximately 16,000 persons per year).


Age (10-year brackets), gender, state of residence, size of community of residence, educational attainment, income level

Austrian resident population (using Random Last Digit telephone sampling)

By state (Bundesland); all states in Austria are represented

Ages 14 and over

Target group representative

Data collected on frequency of internet use and patterns of internet use among certain age groups, and internet use by location of use (school, work, home), by educational attainment, residence, and income level Corresponds to Uses of Technology Topic

• "GfK Online Monitor 2011 - Internet Market in Austria" (GfK Online Monitor 2011 - Internetmarkt in Österreich)



Data quality

No errors reported

No breaks reported

No inconsistencies reported


Strengths: Data has been collected for more than 20 years allowing for analysis of developing trends and patterns of internet usage among older age groups. The survey also provides the possibility to link the data with data collected in other countries. Weaknesses: Disaggregated data is not publicly available.

  • The information about this dataset was compiled by the author:
  • Maria M. Hofmarcher
  • (see Partners)