Joint Programming Initiative

More Years, Better Lives

The Potential and Challenges of Demographic Change

Swedes and the internet/World Internet Project (WIP)
Svenskarna och internet

Uses of Technology
Relevance for this Topic
Country Sweden
More Topics


Contact information

.SE (Stiftelsen för Internetinfrastruktur)
Box 7399
103 91 Stockholm
Phone: +46 8 452 35 00
Fax: +46 8 452 35 02
Email: info(at)

Timeliness, transparency

Type of data


Type of Study

Longitude survey: long-term study of random or different samples

Data gathering method

Face-to-face interview (CAPI, PAPI)

Access to data

Conditions of access

Not applicable.

Not applicable.

Not applicable.

Not applicable.

Documentation is available in English and Swedish.


Data collection has been ongoing since 2000. In 2000, the first year the survey was conducted, a random sample of Sweden’s population was drawn from the national telephone register. This sample was supplemented annually to replace lost members in order to maintain the panel at a constant 2,000 members. Normally, about 700 new individuals must be recruited to the panel to compensate for those no longer participating in the study. New recruitment to the panel is conducted by stratified sample by age and gender to ensure equal representation of these variables. Adult survey Swedes and the Internet: Interview survey of a selection of the population over age 16 (no upper limit). (Individuals interviewed: 2,616)


Panel and random sample to fill the panel.

Whole country.

Population aged 16 and over

The study covers a broad range of uses of new technology for e-mail, social media, music, movies, information processing, personal planning, banking and shopping, etc.


Data quality

Selection bias.

Adaption to new forms of technology, not just internet.

Continous development of methods to study new forms of technology.


The report and recurrent data sets highlight the dynamic development in use of internet and social media for various groups, generations and for private or professional usage. Issues of representation have to be discussed.

  • The information about this dataset was compiled by the author:
  • Kenneth Abrahamsson
  • (see Partners)